Understory, Inc. Recognized with Innovation Award, Continues Growth With Expanded Facilities, New Staff

Understory, Inc. Recognized with Innovation Award, Continues Growth With Expanded Facilities, New Staff

August 17, 2016 7:59 pm Published by

Understory, Inc., a weather network and analytics company, has been named a winner of the 2016 Wisconsin Innovation Awards. The awards aim to celebrate innovation and highlight those organizations developing groundbreaking ideas throughout the state. This year’s winners were selected from among 186 businesses spanning all parts of Wisconsin, representing large, medium, and small companies, startups, established businesses, and nearly all industries.

This award also highlights Understory’s sustained rapid growth. The company, which relocated its headquarters to Madison earlier this year, has leased a newly renovated office space downtown and built the area’s first machine shop. The machine shop, which will be fully operational by this fall, will be the center of Understory’s ongoing development and prototyping of their RTi (pronounced Artee), a solar-powered weather station with no moving parts.

Their weather stations – currently deployed in Madison, Kansas City, Dallas, and Boston – have ushered in a new era for the weather industry that is both more economical and technologically advanced. With more than sixty stations deployed and hundreds more prepared to be deployed, Understory is in the midst of revolutionizing an industry that has fundamentally relied on the same technology for decades.

To support the rollout of Understory’s network, the company has hired six additional employees and is seeking to hire four more before year’s end.

“With all of the advances in technology, it’s a wonder why there has been such a prolonged gap in weather data reporting and a lack of visibility into what really happens at ground level,” said Alex Kubicek, CEO of Understory. “We’re thrilled to be bringing a solution to the industry and to have our solution recognized for its excellence with this award. Our move to Madison and expanding team have prepared us for explosive growth and we’re looking forward to bringing our solution to many more cities in the coming months.”

About Understory, Inc.
Founded in 2012, Understory, Inc., is a weather network and analytics company that provides dense surface observations generated by their proprietary weather stations. Their composite of granular weather data has applications across a variety of markets, including broadcasting, insurance, agriculture, forecasting, and risk mitigation. The information collected by Understory is analyzed and processed to create real-time datasets, views, and actionable information from historical, current, and forecasted weather events to provide better insight and early detection of risks. For more information, visit www.understoryweather.com.