Understory named Edison Awards Finalist

Understory named Edison Awards Finalist

February 10, 2017 5:10 pm Published by

Understory to be Recognized at Edison Awards Gala on April 20 in New York

Media Contacts:
Renee Tarnutzer
Phone 608-416-7752

Madison, WI February 9, 2017 – Understory has been named a 2017 Award Finalist by the internationally renowned Edison Awards™.   The distinguished awards, inspired by Thomas Edison’s persistence and inventiveness, recognize innovation, creativity and ingenuity in the global economy.

“It’s exciting to see companies like Understory continuing Thomas Edison’s legacy of challenging conventional thinking,” said Frank Bonafilia, Edison Awards’ executive director.  “Edison Awards recognizes the game-changing products and services, and the teams that brought them to consumers.” Award winners will be announced April 20, 2017 at the Edison Awards Annual Gala, held in the historic Ballroom of the Capitale in New York City.

“This is a tremendous honor for our company,” commented Alex Kubicek, Understory founder and CEO, “This is just the start of the powerful innovation and data that Understory produces. We are committed to relentless adaptability so that we continue to create even more successful and exceptional products.”

Edison Award nominees are judged by more than 3,000 senior business executives and academics from across the nation whose votes acknowledge the Finalists’ success in meeting the award’s stringent criteria of quality.  The voting panel includes members of:

Chief Marketing Officer Council (CMO)                                 BPI Network
Design Management Institute (DMI)                                      Past Edison Award winners
American Productivity & Quality Center (APQC)                 Marketing professionals
American Society of Mechanical Engineers (ASME)           Scientists
Georgia State Marketing Roundtable (GSU)                         Designers
Product Development and Management Association          (PDMA) Engineers
Assoc. of Technology Mgmt & Applied Engineering            (ATMAE)Academics


About Understory

Founded in 2012, Understory is a weather data company that provides dense surface observations generated by proprietary weather stations with no external moving parts. This composite of granular weather data has applications across a variety of markets, including broadcasting, insurance, agriculture, forecasting, and risk mitigation. The information collected by Understory is analyzed and processed to create real-time datasets, views, and actionable information from historical, current, and forecasted weather events to provide better insight and early detection of risks. Understory CEO & Co-Founder, Alex Kubicek has lead Understory through an accelerator program, a hardware seed stage, an institutional seed financing of $2.1M lead by True Ventures, and a Series A financing of $7.5M lead by 4490 Ventures and strategic participation by Monsanto.

More information on Understory is available at http://www.UnderstoryWeather.com.

The Edison Awards is a program conducted by Edison Universe, a 501(c)(3) charitable organization dedicated to fostering  future innovators.   For more information about the Edison Awards, Edison Universe and a list of past winners, visit www.edisonawards.com.