Understory, Inc. Announces Personalized Messaging Platform for Insurers
Hyper-Local, Surface-Level Weather Data Powers Direct, Relevant Policyholder Engagement
Madison, WI — (September 14, 2016) — Understory, Inc., a weather network and analytics company, today announces the launch of its messaging platform designed to help insurance companies better engage with their policyholders regarding weather-related insurance claims. The new platform allows insurers to personalize communications with their policyholders with unique real-time, ground-level weather data – ensuring that claims are accurate and thus, decreasing the turnaround time on claims resolution.
Understory’s data is offered on an address-specific basis in cities where their RTi sensors are currently deployed. The geographic specificity of the Understory data is not available from any other weather data platform. The company continues to aggressively roll out additional cities, prioritizing those prone to severe weather.
Insurance companies are continuously seeking out innovative ways to provide high value communications to policyholders as part of their digital outreach. The Understory data-driven messaging platform can be integrated within insurers’ existing digital strategies via an easy-to-use API or deployed as a standalone app.
The data provides an accurate account of how conditions are affecting policyholders’ property as weather events unfold, making it easy for insurers to engage in higher-value interactions with policyholders in a way that is tailored to their unique needs and situations. And with just 33.9 percent of Gen Y customers reporting positive experiences with insurance companies (CapGemini’s “World Insurance Report 2016”), the app also aims to more closely connect insurers with a new generation of policyholders accustomed to having personalized information at their fingertips.
“Billions of dollars are spent in the United States each year on insured losses caused by severe weather and it is well documented that severe weather is on the rise,” said Alex Kubicek, CEO of Understory. “Policyholders and insurers alike are looking to mitigate the risk that property owners encounter in the face of these events. Our mission when developing this new messaging platform was to enable companies to have an open dialogue with their customers backed by proven data that can help anticipate future events and immediately assess and report on potential weather-related property damage.”
About Understory, Inc.
Founded in 2012, Understory, Inc., is a weather network and analytics company that provides dense surface observations generated by their proprietary weather stations. Their composite of granular weather data has applications across a variety of markets, including broadcasting, insurance, agriculture, forecasting, and risk mitigation. The information collected by Understory is analyzed and processed to create real-time datasets, views, and actionable information from historical, current, and forecasted weather events to provide better insight and early detection of risks. For more information, visit www.understoryweather.com.